This invitation for MCA Denver's exhibit of Tara Donovan represented her artist statement in a unique way. Quoted from Wikipedia: “Her large-scale installations, sculptures, drawings, and prints utilize everyday objects to explore the transformative effects of accumulation and aggregation.” We sought to do the same.
Role: Art Director. +DD: Ken Garcia and +CD: Ellen Bruss.
Responsible for concept. +DD Ken Garcia
Select work from the Best Fries on the Planet campaign. While there were other deliverables, I felt these pieces represented the campaign well enough. Role: Art Director +CW: Jason Curry
This was featured in Communication Arts.
Fries are attached to wires on the trunk.
:30TVC Role — Art Director
Select work for my career on the McDonald’s brand. I worked exclusively on McDonalds’s for 2 years before Leo widened my scope, taking on new brands and new assignments.
Map/Coupon - This was featured in the New York Festivals
Utilizing bus shelters that rotate between ads.
Role: Art Director
Billboard peels up to reveal a new message. Role: Art Director
Role: Art Director/Copywriter
Role: Copywriter / Art Director
Low budget TV using stock footage. Role: Copywriter / Art Director +CW Chip Kelly
Campaign for McDonald’s beverages where high fashion models are depicted holding various drinks (see billboard). Believe it or not, this radio, a spoof on high fashion cologne and perfume ads, was approved and produced. Role: Copywriter
Role: Solo copywriter
Role: Solo copywriter
Role: Copywriter *Plus AD Rene Delgado
:30TVC Role—Art Director/Copywriter. This won Gold at Graphis. *FROST did the typography.
Print Ad created as part of a large annual campaign for Winter Park that was based on the 7 territories of the mountain.
*Did not create mountain illustration
Billboard for Trestle Bike Park. This won silver at Graphis
Trestle Bike Park swag and ambient marketing.
Role: Layout Design *Did not create, logo, color palette or style guide.
Social Post
Promo Tent
Bus Tail
Rack Card
Hotel Keycard
Landing Page
The M.A.X. Pass (Multi Alpine Experience) gets skiers and riders five days at 44 mountains across North America with zero blackout dates. Role: Designer *I did not come up with the big X idea.
Max Pass Email
Role: Illustrator and Designer. Photo credit to Jason Shiskowsky.
Role: Designer
This was also used as a mural at Naked’s headquarters.
iFLY is a fun and nerve-racking indoor skydiving destination with a ton of locations (I tried it when working on the brand: pretty cool). I was responsible for the brand identity and the advertising materials. I worked with Kira Viola and Jason Curry on these elements. *FROST did the typography animations.
:30 TVC featuring existing footage. Role: Art Director/Copywriter
*Worked with Kira Viola on this.
We created 5 levels of skill. *Worked with Kira Viola on this.
Ad is installed like it is rising out of the frame.
Project Cure collects, sources and distributes excess medical supplies to the imperative needs of the world, primarily third-world countries. They are the world’s largest distributer of donated medical supplies, effecting more than 130 countries out of 4 distribution centers and 20 cities. I quit my full-time job and decided to volunteer my time and talents to a meaningful cause. It was easily the most fulfilling work of my career. Role: Designer
Invite to an event / fundraiser featuring Esther Lungu, the first lady of Zambia. I got to meet her in person! Role: Designer
Favorite/best design work of my career.
“World’s Thinnest Laptop” +CW Jason Curry
WordUp provides low-income families access to books and tools that will help their kids learn language during the first 2 years of their lives, which is the prime time for development. I did the naming and design/branding.
Logo for a company called Vaystays, that essentially worked as an AirBnB, but exclusively for high end homes. Worked on this with Dan Forbes. Role: Freelance Designer
Re-brand of Bass Pro Shop's Boating Center. This treatment was applied to all of their branding, signage, t-shirts, etc. There is also a horizontal version. Role: Designer +CD Randy Rogers
Secondary Logo and Icons for Avery Brewing re-brand. These colors were intended to represent the different types of beer as well. Role: Designer
Logo for a new apartment concept in New York. Role: Designer
Campaign T-Shirt for Rio Grande restaurant. *Kira Viola designed the Agave Leaf featured in the bottom part of the logo.
Startup website/app intended to connect patients with doctors who fit their needs and requirements. Role: Freelance Designer Worked on this with David Porter.
*Did not do illustrations
Southwest Airlines WIFI installation as part of the Leo Burnett SWA Pitch that we lost. Role: Designer. Worked on this with CDs: Guybrush and Nuno.
Beer label for an indie brewer in Philly (my brother in law). Gave this to him as a Christmas gift. Role: Designer
Backside of beer tasting menu for San Diego Beer Week. *Did not create SDBW Logo. Role: Freelance Designer
Display for Hammond’s ribbon candy. More files upon request. Role: Designer
Menu for a restaurant concept in Miami Beach. *I did not do the logo.
Storyboard excerpt from the video I worked on with Mother. More samples upon request.
Select Artwork
